Trademarks are source identifiers for goods and/or services.

Trademark law protects brands and consumers. Trademarks distinguish the source of goods and/or services from that of another good and/or service in the marketplace. Trademarks protect the goodwill established by the trademark owner, provides legal protections, and combats counterfeiting and fraud.

How May I Secure My Trademark Rights?

Trademarks eligible for federal protection are governed by the Lanham Act and may be registered with the United States Patent and Trademark Office (USPTO).

The following categories may be used as trademarks:

  • Names
  • Words
  • Logos
  • Phrases
  • Symbols
  • Slogans
  • Colors
  • Sounds
  • Designs

Since a trademark is a source identifier, and the internet has made us more interconnected than ever before through virtual touchpoints, you could argue that today is the most crucial time for individual creators to secure their trademark rights.by Shay V. Holder, Esq.

When Are My Trademark Rights Established?

Trademark rights are established when you first use your trademark with (attached to or in association with) your goods and/or services. However, the scope of your rights and legal protections is determined by where, when, and how you use your trademark and whether you secure trademark registration.

Have questions about trademarking a brand you’re planning? Have an existing brand you’d like to protect? Contact Attorney Holder for your trademark needs.  

Photo by Keagan Henman on Unsplash